Non-Alcohol Based Formula W/ Silk Protein & Neem Oil Define & Shine Thick, Curly Hair Made With Fair Trade Shea Butter Cruelty Free Our SheaMoisture Promise - Ethically Traded - Sustainably Sourced Certified B Corporation Family Founded Tested on Our Family for Generations. Never on Animals Formulated With: No Parabens No Phthalates No Mineral Oil No Animal Testing No Petrolatum Achieve your desired curly, coily styles with our Coconut & Hibiscus + Flaxseed Defining Styling Gel. This non-alcohol based formula, infused with Silk Protein, Neem Oil and natural Flaxseed Oil, provides long lasting hold and shine without drying out your hair. This styling gel also defines and smooths hair while taming frizz and flyaways for a healthy look and feel you'll be sure to love. Our Story SheaMoisture is the legacy of Sofi Tucker, a pioneering mother of four and entrepreneur, who sold Shea Butter, African Black Soap and homemade beauty preparations in Sierra Leone in 1912. We honor her vision by continuing to formulate with Shea Butter handcrafted by women in Africa. With every purchase you show support of our mission to reinvest back in our communities.