Harris Teeter Makes Good on New Marketing Campaign Slogan “In Food With Love”

Donates more than $75,000 worth of most-needed items to Second Harvest Food Bank of Metrolina

MATTHEWS, N.C., MAR. 21, 2023 – Harris Teeter, the Southeast’s premium grocery store, donated a truck full of most-needed items to Second Harvest Food Bank of Metrolina in Charlotte in celebration of the company’s refreshed logo and new slogan — “In Food With Love."

“At Harris Teeter, we strive to reach more people, inspire more action and do more good in the communities we serve,” said Tammy DeBoer, president of Harris Teeter. “We are proud to join Second Harvest Food Bank of Metrolina in their important mission of ending childhood hunger and are grateful for the relationships we have built with food banks across Harris Teeter communities.”

Harris Teeter has partnered with Second Harvest for more than 30 years, supporting the food bank’s work to provide food and grocery items to charitable agencies that help people in need. This most recent collaboration is just one example of the grocer’s commitment to its communities, which include initiatives like Together in Education, now topping $32.4 million for local schools, and its point-of-sale round-up programs, which benefit a variety of nonprofits.

In addition to its solo philanthropic efforts, Harris Teeter regularly partners with its customers and vendor partners to make a positive impact. For this most recent donation to Second Harvest Food Bank of Metrolina, Harris Teeter partnered with B&G Foods, General Mills, Barilla America, Inc., The J.M. Smucker Company, Campbell Soup Company, Ocean Spray, John B. Sanfilippo & Son, Inc., and Hanover Foods Corporation to provide products. This donation included canned vegetables, pastas, juices, peanut butter and more, valued at more than $75,000.

Along with the donation, Harris Teeter recently revealed its refreshed logo and tagline — “Your Neighborhood Market” and launched a new marketing campaign with the slogan “In Food With Love.” The updated logo, tagline and advertising campaign embody the attributes Harris Teeter customers have loved for more than 60 years while highlighting Harris Teeter’s commitment to innovate and adapt to changes in the industry and the evolving needs of their customers.

“At Harris Teeter, we’ve always been in love with every aspect of the food business, from supporting our associates to giving back to our local communities to providing the best selection of premium items at a great value,” said Matt Martin, Harris Teeter’s vice president of marketing. “Our modernized and refreshed logo, along with our new tagline and campaign are a succinct expression of who we are and what we aspire to be.”

In the coming months, Harris Teeter will roll out refreshed branding in-store and eventually on local Harris Teeter storefronts. The refreshed logo and tagline were revealed in a social media and digital display ad campaign launched March 1 across the Harris Teeter footprint, and a television advertising campaign debuted March 9.

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Event photos, B-roll footage and the new logo can be downloaded here.