Maxi Lift Instant Firming Serum Go out all day or night looking 5, even 10 years younger! The Maxi-Lift formula has been clinically tested and found to significantly reduce the appearance of age lines, crow's feet, creases and sags within minutes. You can watch the transformation in your own mirror! Serum applies in seconds, goes on under makeup, is 100% invisible, and lasts 6-8 hours. Great for special occasions or everyday use. 0.5 ounce bottle.