HT Home Town Brands Lance

Lance: More substance, more flavor, more “real.”

• Established: 1913

• Makes: Sandwich Snacks

• Website: lance.com

Lance® was born out of a true entrepreneurial spirit when, in 1913, founder Philip L. Lance got stuck with 500 pounds of raw peanuts. Instead of backing out of his deal, the Charlotte, NC food broker had a revelation: roast and sell the nuts for a nickel a bag. The freshly roasted peanuts were an immediate success and Philip Lance was inspired to expand his line to include peanut butter. After that he was on his way. Today, that sort of innovative passion is alive and well with Lance® employees, such as those who embarked on an initiative to achieve working towards zero-waste-to-landfill. That’s the sort of Home Town spirit we love to see!