Coca-Cola Increases Local Sustainability Efforts with Expanded Recycle & Win Program
Charlotte, N.C. – Coca-Cola Recycle & Win, the nationally recognized sustainability initiative which began in Charlotte in 2009, is back and has been expanded beyond Mecklenburg County into Cabarrus County. Coca-Cola Consolidated, Harris Teeter, the city of Charlotte, Mecklenburg County, Concord, Kannapolis and Harrisburg have joined forces to promote recycling by offering consumers the reward of a $50 Harris Teeter gift card for recycling properly.
To implement and promote Recycle & Win, Coca-Cola has invested over $250,000 in the program, which includes a direct mail educational packet to all single-family households in Charlotte, Mecklenburg County (excluding Cornelius), Concord, Kannapolis and Harrisburg the week of June 17. The educational packet contains images highlighting which materials SHOULD go in your recycling bin as well as a “Give it Back” sticker, which residents must place on their bin to opt in for a chance to win a $50 Harris Teeter gift card.
“Recycling is not only good for the environment, but it is good for our communities’ budget. Recycling extends the life of landfills and saves tax dollars now and for years to come,” said Concord Mayor Scott Padgett. “The partnership with Coca Cola provides an opportunity to bring together a public/private partnership that supports our efforts to promote recycling with this unique education program.”
“Coca-Cola is proud to once again sponsor the Recycle & Win initiative,” said Lauren Steele, senior vice president, corporate affairs, Coca-Cola Bottling Company Consolidated. “The Coca-Cola Company believes it is essential to continue educating everyone on the importance of recycling and recycling properly. We also believe that recycling should be a rewarding experience, and what better way to encourage people to recycle than by giving them an opportunity to be a winner!” Steele, a long-time proponent of recycling added, “Recycle & Win enhances Metrolina’s reputation as a leader in this country’s sustainability efforts.”
The Coca-Cola Recycle & Win Recycling Patrol will be visiting area neighborhoods starting the week of June 17 and plans to award a total of 676, $50 Harris Teeter Gift Cards throughout the six-month program.
“Harris Teeter is excited to team up with Coca-Cola again to promote recycling in the communities we serve,” said Catherine Becker, Harris Teeter communication manager. “Environmental stewardship is an important factor in Harris Teeter’s daily operations; our hope is that, for customers who participate in Recycle & Win to earn $50 Harris Teeter gift cards, recycling will become a part of their daily routine as well.”
Coca-Cola Bottling Co. Consolidated is the largest independent Coca-Cola Bottler in the United States. The Company is a leader in the manufacturing, marketing and distribution of soft drinks