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Produce Suppliers, Retailers Expand Partnership during National Breast Cancer Awareness Month

Produce Suppliers, Retailers Expand Partnership during National Breast Cancer Awareness Month
The Pink Ribbon Produce In-Store Program Launches at Harris Teeter Oct. 7


Charlotte, N.C. - Pink Ribbon Produce, a unique retail program committed to the fight against breast cancer and raising breast cancer awareness, will return this October for its seventh year at all Harris Teeter stores. Since 2006, Harris Teeter's shoppers have raised more than $165,000 by purchasing products from vendors participating in the initiative, helping to support important programs funded by the National Breast Cancer Foundation, Inc .® (NBCF). In addition to buying selected products to support NBCF, customers can text “PINK HT” to 80077 to make a donation.

 “Our shoppers consistently remind us how important health and wellness is to their families," said Catherine Reuhl, communication manager with Harris Teeter. "The yourwellness initiative with Dr. Russell Greenfield is one of our ways to give customers the tools needed to make informed purchasing decisions. As the yourwellness program continues to mature its message remains the same is in line with our support of the Pink Ribbon Produce program and breast cancer research.”

In June 2011, Ronna was first diagnosed with DCIS, stage 0 breast cancer. DCIS stands for ductal carcinoma in situ and is the most common type of non-invasive breast cancer. In late July 2011, she had a bilateral mastectomy and reconstructive surgery. After the doctors found other cancerous tumors in her lymph nodes, she began four rounds of chemo therapy, once every three weeks. She then started six weeks of radiation, 28 treatments, in November 2011. More than a year after the diagnosis, Ronna is doing much better, and with the help and support she received through the National Breast Cancer Foundation continues her journey with her breast cancer now in remission.

Through various fundraising activities, including Pink Ribbon Produce, NBCF provides funding for research, educational programs and mammograms to women across the country.

Pink Ribbon Produce has proven successful at linking retailers including Harris Teeter and produce suppliers including Alpine Fresh, Dole and Fresh Express, with NBCF and the thousands of community members who want to give back and support efforts to find cures for breast cancer. The money raised goes back into the community by providing mammograms and educational programs to help save the lives of thousands of uninsured women. Stores will direct shoppers to the participating produce suppliers with a Pink Ribbon Produce program icon on posters and point-of-sale signs at the product.

Produce partners supporting this year’s Pink Ribbon campaign include:

 Produce Supplier   Product
 Alpine Fresh, Inc.  Asparagus
 Beachside Produce, LLC   Broccoli
 Country Fresh, Inc.  Fresh Cut Fruit
 Dole Fresh Fruit Company  Pineapple
  Earthbound Farm   Organic Salad
  Fresh Express  Salad
  Gurda Gardens  Onions
 Hines Nut Company (S&T Brokerage)  Nuts
 Naturally Fresh, Inc.  Dressing
  Santa Cruz Berry Farming Co.   Strawberries
 Sunlight International Sales, Inc.   Grapes

For more information about Pink Ribbon Produce at your neighborhood Harris Teeter, visit

About the National Breast Cancer Foundation, Inc.®

Recognized as one of the leading breast cancer organizations in the world, the National Breast Cancer Foundation's (NBCF) mission is to save lives through early detection and to provide mammograms for those in need. A recipient of Charity Navigator's highest 4-star rating for eight years, NBCF provides women "Help for Today...Hope for Tomorrow®" through its National Mammography Program, Beyond The Shock®, Early Detection Plan, MyNBCF online support community, and breast cancer research programs. For more information, please visit