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Harris Teeter Announces College Night Discount in Charlottesville, Va.

Harris Teeter Announces College Night Discount in Charlottesville, Va.
UVA Students to Receive 20 percent off Entire Purchase, Limited Time Only

Charlotte, N.C. – Saturday, Feb. 18, 2012, Harris Teeter is offering UVA students 20 percent off their entire purchase during the company’s first ever College Night in Charlottesville, Va. College Night is scheduled from 9 p.m. to midnight, following the Virginia Cavaliers basketball game the afternoon of Feb.18.

Harris Teeter shoppers who have a valid UVA student ID and who have joined Harris Teeter’s UVA Student Rewards program will be eligible for the 20 percent discount.  The discount applies up to a $500 maximum order (after all coupons and VIC discounts are deducted) on purchases made between 9 p.m. and midnight on Feb. 18, 2012. The discount excludes tobacco, tickets, gift cards, money orders and wire transfers.

“Harris Teeter has been a part of the Charlottesville community for many years, and we offer exceptional savings to all of our shoppers who choose to join both our VIC and e-VIC loyalty programs,” said Catherine Reuhl, communication manager for Harris Teeter.

“We also work closely with the University of Virginia to offer Cavs’ students additional discounts at our stores. During College Night, we hope to re-emphasize our commitment to the University students and put a bit of excitement back into the grocery shopping experience.”

College Night will be held at Harris Teeter’s Barracks Road store, 975 Emmet Street in Charlottesville, Va.  There will be live entertainment and free samples.  Students not already enrolled in the College Rewards program should visit Customer Service to sign-up prior to the event.