Harris Teeter Shoppers Raise Over $250,000 for the MDA during the month of March
Generous customers set company record for funds raised for the MDA during the Make a Muscle, Make a Difference campaign
Charlotte, NC – Harris Teeter shoppers proved their strength during the company's Make a Muscle, Make a Difference donation card campaign hosted on behalf of the Muscular Dystrophy Association (MDA), flexing their muscles to the tune of $250,633 during the campaign.
Harris Teeter launched Make a Muscle, Make a Difference on March 1, 2011, selling $1 and $5 donation cards in all 202 stores. The campaign ended on March 31 and, although donations will continue to trickle in over the next week, customers to date purchased over 180,000 donation cards and set a company record for funds raised for the MDA during the annual donation card campaign. Harris Teeter and the MDA owe this amazing accomplishment to a strong show of support from the company's generous shoppers and looks forward to sending 313 youngsters to MDA summer camp with money raised at Harris Teeter stores during the month of March.
Harris Teeter and the MDA have a long standing relationship; the company has supported the MDA during donation card campaigns since 1997, helping it raise money one Shamrock at a time and now partnering in the Make a Muscle, Make a Difference campaign. Since Harris Teeter became a sponsor of the charity, the company and its shoppers have raised more than $1.3 million dollars during the donation card campaigns.
For many children with muscular dystrophy, MDA summer camp is the ‘best week of the year,’ giving them the opportunity to take part in camp activities including swimming, boating, fishing, arts and crafts, horseback riding and other fun adventures that they would not otherwise be able to experience.
There are many ways you can help in the fight against neuromuscular disease throughout the year, making is possible for the MDA to continue its worldwide research efforts and nationwide programs to aide those with the disease and their families. For more information, visit mda.org.