Harris Teeter Announces Sing My Jingle Contest Winners
Over 24,000 community members cast a vote for their favorite video
Charlotte, NC – Harris Teeter is pleased to announce the winners of its Together in Education (TIE) Sing My Jingle contest: Wesleyan Christian Academy in High Point and Capital City Public Charter School in Washington DC are the Grand Prize and People’s Choice Vote winners.
Harris Teeter received over 100 entries during the contest and after watching every submission, a team of Harris Teeter judges chose Wesleyan Christian Academy as the $10,000 Grand Prize Winner. Capital City Public Charter School won the People’s Choice Vote and earned $2,500.
Not only did Harris Teeter give schools the opportunity to win during the contest, the company also offered shoppers an incentive to cast votes for their favorite video. Individuals who cast votes for their favorite video were entered in a random drawing to win three, $500 Harris Teeter gift cards. The winners are: Harold Smith of Cornelius, NC; Lynn Knudsen of Davidson, NC; and Pamela Secrest of Belmont, NC.
The Sing My Jingle contest is an extension of the my harris teeter campaign developed by the company during the fall of 2005, and hosting it is another way Harris Teeter shows support for education by providing a financial reward to the winning schools. The jingle’s lyrics reflect the ownership shoppers take in Harris Teeter and the way they refer to Harris Teeter stores as “my harris teeter,” and to associates as “my store manager,” and so on.
Harris Teeter will air a Sing My Jingle commercial in select markets during the American Idol finale on Wednesday, May 26, 2010. To view submissions including the winning entries, click here.