Press Release January 17, 2006
Harris Teeter is giving shoppers a chance to win $10,000 just by singing its jingle
The winner will also record the jingle in a professional recording studio
Harris Teeter shoppers have said they love the “my harris teeter” jingle. It sticks in their heads and they find themselves humming it throughout the day. Little do they know, the jingle was inspired by Harris Teeter shoppers and the ownership they take in the customer service and products they are provided in all stores. Shoppers refer to Harris Teeter stores as “my harris teeter,” and to associates as “my store manager,” “my pharmacists,” “my fresh food specialists” and so on..
The Harris Teeter my jingle contest is giving shoppers an opportunity to show us if they have what it takes to make it big. If a shopper loves the jingle and enjoys singing they need to enter for their chance to win $10,000 and record the jingle in a professional recording studio. The winner may also have a chance to be featured in a Harris Teeter commercial that will air during prime time.
Submissions must include a VHS Tape, Mini DV tape or DVD and a completed entry form (available at harristeeter.com). All entries must be postmarked by February 14, 2006 and received by February 21, 2006.
The my harris teeter jingle debuted during the fall of 2005 showcasing the unique products the company developes for its shoppers. These products range from private label brands including, HT Traders, Harris Teeter Brand, yourpet, yourbaby, yourtot and a variety of others.
Now its time to show off a different member of the Harris Teeter family, its shoppers. As the song says “It’s the little things by far, it’s the people that make us who we are,” Harris Teeter is excited to hear from its customers and learn more about who they are.
For official rules and to complete the required entry form, log onto www.harristeeter.com.
Harris Teeter, Inc. with headquarters in Matthews, NC, is a subsidiary of Ruddick Corporation (NYSE:RDK). Harris Teeter is the 37th largest supermarket in the United States with 2005 sales of $2.64 billion. The grocery store chain employs over 15,000 associates and has 145 stores in North and South Carolina, Virginia, Georgia, Tennessee, and Florida.