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Media Alerts and Press Releases
7/14/2004
Harris Teeter does it again, Fish Eye Vineyards will hook you
Bringing the superb taste of California vineyards to the East Coast at a great price!
The phenomenon of Oak Creek has been so amazing that Harris Teeter decided to step it up a notch. We are proud to introduce Fish Eye Vineyards; a family of new dynamic wines made exclusively for Harris Teeter. Fish Eye is an upscale brand vinted and bottled by Fish Eye Winery in Napa County, California. Not only is each blend a perfect flavor profile but it is also a steal at $7.99 a bottle.

We know you are asking... how did you choose the name Fish Eye? As the legend goes, when a fisherman has an especially good catch, it is said that they have the Fish Eye. They seem to have a sixth sense about where the fish are and what will attract their attention. Harris Teeter has been searching for the perfect wine at a reasonable price and we found it, hook, line and sinker.

Fish Eye Vineyards makes quality wines that reflect both the varietal and the superb growing conditions of California. Dozens of bottles from barrel samples were tasted. Each blend was critiqued until we arrived at a perfect profile. You'll be on hooked on Fish Eye Pinot Grigio, Merlot, Cabernet Sauvignon, and Chardonnay.

"Harris Teeter is excited to add Fish Eye to the already superb varieties of wine offered in our stores," says Ed Cook, Marketing Manager for Beer and Wine at Harris Teeter. "Fish Eye offers our customers an incredible alternative to other brands at the same price," added Cook. Based on a percentage of total sales, Harris Teeter's wine sales rank second in the United States. (AC Neilsen)

The look and taste say it all!

2002 Pinot Grigio
The first thing that strikes you about the 2002 Pinot is the scent. It is floral, crisp, refreshing and bright. An ideal match for sole, fowl or light pasta dishes

2002 California Merlot
The nose is ripe and fruity with plums and dark fruits. The palate is soft and long. Serve with pasta, turkey, pork or beef.

2002 Cabernet Sauvignon
It is rich without being heavy. The nose is forward and fruity with a touch of herbs and pepper. Delicious with any and all grilled meats especially Harris Teeter Angus Reserve or Rancher Beef.

2002 Chardonnay
It is rich and fruity with a touch of vanilla from our lightly toasted oak barrels. Drinks superbly with most fish or chicken dishes.

Harris Teeter carries on average of 1800 different varieties of wine in our stores. On any given day, customers can find 30% of those items on sale. We also provide a knowledgeable wine steward in 35 stores throughout our market area.

Our customers have come to expect the quality service and expertise that our wine stewards have to offer, and they appreciate having good advice to help them choose the right wine, whether it's dinner for two or twenty. Our customers can expect a 10% discount when they purchase any case of wine.

For the premiere of Fish Eye Vineyards, Harris Teeter is conducting wine tastings at a variety of stores. Please check with your local store and we'll be happy to direct you to the nearest tasting.