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Media Alerts and Press Releases
9/3/2003
Oak Creek Wine - New Label Exclusive To Harris Teeter
At only $3.99, It's sure to satisfy our customer's palate as well as their pocketbook!

""Charlotte, NC - Harris Teeter is proud to introduce Oak Creek, a family of new wines made exclusively for Harris Teeter. Oak Creek Vineyards makes fine wines that reflect both the varietal and the superb growing conditions of California.

Oak Creek Cabernet is big, bold and rich. The Merlot is plump, juicy and round. And the Chardonnay is buttery, floral and rich. "Harris Teeter is excited to be able to offer three consistent, quality wines at a great price," says Ed Cook, Marketing Manager for Beer and Wine at Harris Teeter.

Based on a percentage of total sales, Harris Teeter's wine sales rank second in the United States. (AC Neilsen) "Our customers enjoy the wide variety of wines that we carry and expect quality and good price at every turn, and that is exactly what our new Oak Creek line delivers," notes Cook.

""Mark Rasmussen oversees all winemaking activities at Oak Creek. He joined Golden State Vintners in 1992 and serves as Senior Winemaker for the company's entire wine brand portfolio. He brings with him years of experience and first-hand knowledge of cultivating fine wines.

""Under Rasmussen's watchful eye, Oak Creek has modified their farming methods over the years in an effort to produce grapes that are riper, denser and more intensely flavored.

"The winery uses a combination of traditional and modern techniques to retain freshness and enhance the bouquet and texture of the three varieties we offer," notes Rasmussen.

"""We harvest at night for better fruit expression, and use techniques such as cold pre-soaks and micro-oxygenation to make the best wine possible," he adds.


But how does it taste?

2002 Oak Creek Chardonnay
This wine is very drinkable with a clean nose and a forward offering of pear, melon, and green apple. The palate is quite rich and finishes with a touch of new oak. With its subtle floral flavors and easy finish, this Chardonnay is the perfect wine to serve on a regular basis.

2001 Oak Creek Merlot
The first thing that strikes you about our 2001 Merlot is the color. It is solid and deep. Next, you're taken by the forward, ripe nose that is loaded with cherry, blackberry, and plum. This is a lush Merlot with a long, opulent finish.

2001 Oak Creek Cabernet Sauvignon
This wine is balanced, rich and polished with delicious currant, plum, and herb flavors. It is soft and somewhat forward and should be enjoyed within five years of the vintage.

""Harris Teeter carries on average of 1800 different varieties of wine in our stores. On any given day, customers can find 30% of those items on sale. We also provide a knowledgeable wine steward in 35 stores throughout our market area.

Our customers have come to expect the quality service and expertise that our wine stewards have to offer, and they appreciate having good advice to help them choose just the right wine, whether it's dinner for two or twenty. And our case discount applies to all wines. Our customers can expect a 10% discount when they purchase any case of wine.

For the premiere of our new Oak Creek wine, Harris Teeter is conducting wine tastings at a variety of stores. To drop by a tasting in your area, please call and we'll be happy to direct you to the one nearest you.