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Media Alerts and Press Releases
7/10/2003
Harris Teeter Ranks #5 on Child Magazine's exclusive "Top 10 Family-Friendly Supermarket Chains" Survey

From cooking classes to cookie clubs, supermarket chains are catering to the family's need for a convenient, healthy and hassle-free trip to the supermarket

NEW YORK, NY (July 10, 2003) - Supervised play areas. Candy-free checkout lanes. Special parking for pregnant women. Rewarding moms with free spa treatments. Free emergency and fingerprinting ID kits. This is just a sampling of what supermarkets have implemented to reinvent themselves as family-friendly destinations.

Child magazine conducted a five-month investigation sending a 46-question survey to 44 retailers. The results of "The Top 10 Family-Friendly Supermarket Chains," the first of its kind, will appear in the August 2003 issue of Child magazine, on newsstands July 15th.

The winners of the "Top 10 Family-Friendly Supermarket Chains," ranked in order, are:

1. Wegmans Food Markets
2. Giant Eagle
3. Publix
4. Ukrop's
5. Harris Teeter
6. Hy-Vee
7. Whole Foods Market
8. Farmer Jack
9. Wild Oats Natural Marketplace
10. IGA (Independent Groceries Alliance) (Tie)
10. Raley's (Tie)

"Supermarkets are increasingly catering to busy parents and health-conscious families with innovations never seen before, " explains Miriam Arond, Child magazine's Editor in Chief. "What used to be a chore is now an enjoyable social experience for kids. Not only has the hassle associated with grocery shopping been reduced, but supermarket chains are bending over backwards to ensure that shopping is fun for kids and stress-free for parents."

At Harris Teeter, kids are our VIPs. Every child gets a balloon, a cookie, and an activity sheet. They can drive their very own racecar through the aisles with mom, or push their own miniature sized grocery cart in our "customer in training" program. We also offer special parking for parents with small children and expectant mothers.

"Harris Teeter associates go the extra mile in helping parents with kids have a good shopping experience at our stores. Little things like helping parents with small children get their groceries to the car, or making sure an expecting mom gets the help she needs choosing items from a high or low shelf, our associates are attentive, friendly, and knowledgeable," says Fred Morganthall, President of Harris Teeter.

We are proud to be named in Child magazine's Top 10 Family-Friendly Supermarket Chains" Survey. "Our dedication to excellent customer service sets us apart. It shows in our store activities for children, our donations to schools through our Together in Education program, and our commitment to community - they all add up," notes Morganthall.

Survey Methodology:

To be considered for the survey a supermarket must operate more than ten stores.
Child magazine gathered the list of retailers from Progressive Grocer's "50 Largest Supermarket Chains in the Country."

Then each of the 44 retailers meeting the initial criteria received a comprehensive 46-question survey developed by Child's advisory board - consisting of food safety specialists, supermarket experts and dieticians. They include: David Nash, Ph.D, founder of the American Food Safety Institute and Foundation in Philadelphia; Judith Princz, publisher of Progressive Grocer magazine, Jane Olszeski Tortola, editor of Independent Retailing at Progressive Grocer magazine, and Elizabeth M. Ward, R.D., author of Healthy Foods, Healthy Kids. The surveys were graded and the top ten winners were chosen.

For more information on the survey and for the complete list of winners, go to www.child.com.