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Media Alerts and Press Releases
5/29/2003
Back By Popular Demand!
Harris Teeter's Brand $100,000 Give Away is back for Summer 2003!

Charlotte, NC - It's back and better than ever! Harris Teeter is bringing back it's popular Harris Teeter Brand $100,000 Give Away. If shoppers have Harris Teeter brand products in their kitchen – they can win big. Beginning, Wednesday, May 28, 2003 and running through July 22, 2003, when a customer visits Harris Teeter and uses their VIC card they are automatically entered to win. It's that easy.

Every Saturday, for eight weeks, between June 7 and July 26, the HT Cash Crew will surprise the randomly selected customers, by pulling up to their house in the Together In Education Bus and taking a look behind closed doors. The closed doors of their pantry, refrigerator, and freezer, that is.

"It's our way of showing our customers that we appreciate their business and it helps us raise awareness of our Harris Teeter brand products, their quality, and value," said Fred Morganthall, President of Harris Teeter. Their value can be huge if you're chosen and the Cash Crew goes through your kitchen – so be ready!

Upon arriving at the customer's home, we will award $500 to the customer for having their VIC card. $1,000 if the customer has at least one Harris Teeter Rancher Beef item and $100 for each Harris Teeter Brand item that the customer has in their kitchen. Harris Teeter Brand Products are those products sold under the following specific brand names: Harris Teeter, More Value, Top Care, Harris Teeter Traders, Hunter Farms, Highland Crest, Premier Selection, and Harris Teeter Naturals.

If we are unable to award the entire $12,500 at the first home, we will continue to visit the homes on our contestant list until we award $12,500 each week!

Customers may also enter simply by sending a post card with their name, complete address, day and evening phone numbers and age and mailing it to: 2003 Harris Teeter Brand VIC $100,000 Give Away, Harris Teeter, Inc., P.O. Box 10100, Matthews, NC 28106. In addition, anyone may enter without making a purchase by having your VIC Card scanned at any register. A free VIC Card can be obtained upon application at any Harris Teeter store.

Broadcast quality b/roll available from past give-a-ways, fun video of Cash Crew surprising families, ransacking their kitchens, and giving them thousands of dollars!



Harris Teeter, Inc. with headquarters in Matthews, NC, is a subsidiary of Ruddick Corporation (NYSE:RDK). Harris Teeter is the 39th largest supermarket in the United States with 2002 sales of $2.35 billion. The grocery store chain employs over 14,000 associates and has 143 stores in North and South Carolina, Virginia, Georgia, Tennessee, and Florida.