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Media Alerts and Press Releases
4/9/2003
Harris Teeter Gives Triad Customers Their Own Personal Shopper!
New E-VIC program brings unique weekly sale items to online customers

Charlotte, NC - Harris Teeter is proud to announce that we are expanding our new
E-VIC program to shoppers in the Greensboro, Winston-Salem, High Point areas. This new test service notifies customers when items they regularly buy are on sale! It's like having a personal shopper scan the weekly ad and identify the best deals.

All shoppers in the Triad area with a VIC card and an email address can "opt-in" to this program by signing up on our website at http://evic.harristeeter.com.

Once on the site they simply enter their VIC card number, last name and the e-mail address where they would like to receive their weekly E-VIC savings.

Customers will get personalized information about weekly VIC specials e-mailed directly to them. Harris Teeter is testing a program that matches a customer's favorite grocery items with VIC sale items on a weekly basis. Participating customers should only see specials on products they regularly buy.

There is no cost for the new service. Harris Teeter guarantees the privacy of all users. Customers can "opt-out" or unsubscribe at any time. We also hope customers will tell us what they think and fill out the comment section. Their feedback will help us build the type of program our customers want.



Harris Teeter, Inc. with headquarters in Matthews, NC, is a subsidiary of Ruddick Corporation (NYSE:RDK). Harris Teeter is the 39th largest supermarket in the United States with 2002 sales of $2.35 billion. The grocery store chain employs over 14,000 associates and has 142 stores in North and South Carolina, Virginia, Georgia, Tennessee, and Florida.