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Media Alerts and Press Releases
3/13/2003
Harris Teeter Sponsors Senior Am Tour
Seniors get a chance to tee it up and win!

Charlotte, NC – For the second straight year, Harris Teeter is sponsoring the Charlotte-based Senior Amateur Golf Tour. In 2003, the Harris Teeter Senior Amateur Tour will host divisions in nine markets, including eight in the Carolinas. The ninth market is Orlando, Florida, with a possibility of bringing Nashville, Tennessee on board by summer.

The tour kicks off Wednesday, March 19th in most markets and features amateur golfers, age 50 and over, playing a local schedule of tournaments against their peers. Carolina markets include: Asheville, Charlotte, Gastonia, Hickory, Pinehurst/Fayetteville, Raleigh, the Triad, and upstate S.C. "The Harris Teeter Senior Tour lets senior amateurs compete like the pros, regardless of their skill level. Our tournaments are divided into flights based on ability," said Tour President Dennis McCormac. "You've got a chance to win every time you tee it up."

Most tours begin in mid March and run through October. Tournaments are one-day, 18-hole events on weekdays. Participants are placed in flights according to handicaps. The four flights are: Championship (0-5 handicap), A Flight (6-10), B Flight (11-15) and C Flight (16-20).

"Harris Teeter is taking this unique sponsorship opportunity to introduce and sample products from our four private brands, all developed with our customers in mind," said Rod Antolock, Senior Vice President of Merchandising and Operations for Harris Teeter. "Premier Selection, HT Traders, Harris Teeter and Hunter Farms are always introducing new and improved products and this is a good venue to get some valuable customer feedback."

The tour is open to all amateurs who turn 50 by Sept. 1, 2003. Participants join the tour for a $60 membership fee, which includes a tour gift pack, bag tag and hat. Membership allows golfers to enter any tour event in their local area as well as tour events in other markets. Tournament entry fees range from $45 to $60 per event. Entry includes cart and green fees, range balls and prizes.

Golfers may join the tour at any time during the year, and there's no required number of tournaments in which you must participate.

"Playing a few rounds of golf with friends is smart, low-impact exercise that is good for the mind and body, and Harris Teeter is proud to sponsor this tour," said Tara Stewart, Director of Communications for Harris Teeter.

Top three finishers in each flight at each tournament win gift certificates redeemable at a local golf retailer. All participants earn points toward a season-long points championship in their flight. Results and point standings are posted at www.harristeetersrtour.com.

Once play is completed in local markets, the top 10 point-winners in each flight receive invitations to the 2003 Harris Teeter Senior Tour Championship, to be held Nov. 4-5 in Pinehurst.

"We're looking for seniors of all skill levels, not just scratch golfers," said McCormac. "This is a great opportunity to compete under USGA rules on good, quality golf courses and enjoy great camaraderie."

McCormac founded the tour in 1999. This year marks the tour's fifth season and Harris Teeter is proud to once again serve as title sponsor.

For tour info, call (704) 844-8264, or visit: www.harristeetersrtour.com