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Media Alerts and Press Releases
1/11/2001
Harris Teeter Expands Premier Selection Products
CHARLOTTE, NC, -- Harris Teeter announced today that it is expanding its line of Premier Selection products to replace several products previously available under the President’s Choice label. The launch of the Premier Selection line marks the end of the offering of President’s Choice products in Harris Teeter stores. The transition to Premier Selection began this month and will be complete in April.

While President’s Choice was a licensed product provided by Loblaw International of Canada, Premier Selection is a Harris Teeter proprietary brand. The successful launch of the HT Trader product line last year was an indicator of the popularity of Harris Teeter private label brands with customers. Harris Teeter was recently recognized as Retailer of the Year in the supermarket channel by the Private Label Manufacturer’s Association for its private label brand successes.

"Premier Selection gives us an even greater opportunity to exceed our customers’ expectations by offering the highest quality products available," says Harris Teeter President Fred Morganthall.

New products will also be available under the HT Trader and Harris Teeter labels. Every Premier Selection, HT Trader and Harris Teeter brand item carries Harris Teeter’s private label plus guarantee. If customers aren’t completely satisfied with any of these products, they can receive a full refund and a comparable national brand product of their choice.

Harris Teeter, Inc., with headquarters in Matthews, N.C., is a subsidiary of Ruddick Corporation (NYSE:RDK). Harris Teeter is ranked as one of the top 50 largest supermarkets in the United States with 2000 sales of $2.3 billion. The grocery store chain employs about 17,000 people and has 160 stores in North and South Carolina, Virginia, Georgia, Tennessee and Florida.